The team that is co-founding Ultimate Destiny University and co-authoring Solving Your Ultimate Destiny Success Puzzle and dozens of other books and programs designed to help individuals, organizations and communities realize more of their potential has been building a foundation to help ensure our ultimate success for years.
We have invested over a hundred and fifty thousand dollars acquiring training, hardware and software for publishing, marketing and Internet marketing. Some of the training programs we have participated in include:
Mark Victor Hansen’s Mega Book Marketing, Mega Marketing and Mega Speaking Workshops
Rick Frishman’s Author 101 University
David Riklan’s training on how to write, publish and market e-books
Best Seller Book Mentoring by Peggy MColl and Randy Gilbert
Alex Mandosian’s Virtual Book Tours and Teleseminar Skills Training
We have attended the BEA
Jim Edwards training on webinars and writing e-books
Paul Hartunian’s training on PR
Some of the Internet marketing training programs we have attended include (www.ultimateinternetmarketingresources.com):
Armand Morin’s Big Seminar ( 7 times)
Armand Morin’s AM 2.0 Mentoring Program
World Internet Summit (twice)
Stu McLaren’s Idea Incubators
Internet Marketing Center (Several weekend programs and a mentoring package)
Tom Antion’s Mentoring Program
Ultimate Destiny Hall of Fame Awards. We created the Ultimate Destiny Hall of Fame Award, partly to motivate some of the world’s leaders with the biggest platforms to participate as faculty and featured resource providers in our programs.
Speakers’ Bureau. We have operated a speakers bureau since 1990, producing events for up to 1,800 participants with world-class authors such as Norman Vincent Peale, Les Brown, Jim Rohn, Brian Tracy, Mark Victor Hansen, Chin-Ning Chu, Bonnie St. John, Mark Victor Hansen, etc.
Other Activities, Programs and Projects That Help Us Reach and Serve Others:
Award-Winning Community Resource Centers. We have been developing award-winning community empowerment resource centers for decades with United Ways, Public Housing Authorities, Community Development Corporations, etc. (www.candoresourcecenter.com)
Empowerment Training Mentoring Systems. We have developed ETMS, Empowerment Training Mentoring Systems that provide $10,000 worth of development training resources for non-profit agencies, including all of the original programs created by the Ultimate Destiny Network.
Non-profit Fundraising Expertise. Our extended team has raised over 100 million dollars in the past in grants, donations and contracts for government and non-profit clients.
Raising Equity Capital. We have raised over 2 million dollars in equity capital for our companies and strategic alliance partners.
Strategic Marketectures. After reading The Trillion Dollar Enterprise a few years ago, we began seeking out national and international membership organizations to join, participate in and network through. Some of those have included; the World Business Academy; Social Venture Network, IONS (the Institute of Noetic Sciences); the Institute of Heart Math; Spirit in Business; the Association for Global New Thought; International New Thought Alliance; National Congress for Community Economic Development; the Alliance for A New Humanity; The Love Center; Shared Vision Network; the Foundation for Inspired Learning, and many more.
Strategic Alliances. We have developed strategic alliances with: Coach for Life (which will help us provide 1 or 2 free coaching sessions for most of our members and customers); Rutherford Publishing (which gives us a free 8-page ezine for our members and customers every month); Heart Math which gives us a deep discount on their patented stress management program, books and digital content); Leadership Motivation Inc. (which gives us a free 8-page monthly newsletter on leadership, management and time management).
Intellectual Properties. In addition to over 2,000 pages of original content, we have been given rights to over 300 pieces of original art work by Swiss Visionary Artist Madeleine Tuttle and several CD’s by her husband Will Tuttle to use in our programs and on our websites.
Marketing Funnel. We have developed a comprehensive marketing funnel beginning with free articles, quizzes and ebooks ranging up to licensing and franchising components from $25,000 to $100,000.
SEO Positioning. We have already achieved top search engine positioning in almost every one of our priority keyword phrases (and we just started submitting our web sites to the search engines last month).
Domain Names and Web Sites. We own about 1,000 domain names and have hundreds of web sites including two for each of our book titles. One of those is a portal and the other is a membership site built on wordpress to attract user generated content and build online communities of interest.
Pay Per Click. We have set up several pay per click campaigns for each of our initial titles.
Ezines. We have set up several ezines through Constant Contact.
Public Domain Content: We are developing a comprehensive inventory of repurposed public domain content. A few examples are: The Secret of the Ages; Think and Grow Rich; In Tune with the Infinite; Acres of Diamonds; The Law of Success; Creative Mind and Success; Science of Mind; The Secret of Getting Rich, etc.
Repurposing and Repackaging Content. We are constantly repurposing and repackaging our own content including publishing Empowerment 101: Resources to Help You Realize More of Your Potential and Enjoy A Happier, Healthier, Richer and More Fulfilling Life and Enlightenment 101: Mostly Free Resources for Applying Universal Laws Including the Law of Attraction Featured in “The Secret” Movie.
Spiritual Resources. Through our affiliation with CENTER SPACE (the Center for Spiritual, Personal And Community Enlightenment) and New Thought, we can provide our readers, members and customers with dozens of books, seminars, workshops and live events on spiritual awakening, service and stewardship.
Expanding the Circle of Success. Through our Expanding the Circle of Success project, we will facilitate the distribution of millions of dollars worth of development training programs to and through some of the network of 500,000 potential local sponsoring non-profit organizations we have already identified.
Data Base Development. We have all of the components in place to build a massive Opt-In list of email addresses. Our model is SelfGrowth.com which has about 1,000,000 subscribers in 9 categories similar to the 12 in the Ultimate Destiny Success System.
Publication of Related Books and Ebooks. We are publishing dozens of other ebooks and books that will strategically drive traffic to our web sites. Some of these include: Discover the Secrets of Granting Your Own Wishes from A Real Genii (by Genii Townsend, owner or Geniiland near Hollywood for 18 years); The Guidebook for Conscious Sustainable Living by Penny Kelly and Charles Betterton; andConversations About Ultimate Destiny Between a Genii and Who-No, A Spirit Coach.
International Operations and Translations. We have a European base of operations and a VP there who owns a 12 acre retreat center and 2 angel stores in Zurich and we have plans underway to translate most of our original content into Spanish, Japanese and German initially.
Multi-Media Courses. We are already repurposing the 2,000 pages of original content as CD’s and will package them with the workbooks and an introductory DVD as a “home study course” for $497.
Webinars and Teleseminars. We have already developed webinars and teleseminars for the first 16 of our titles.
Playshops, Workshops and Retreat Programs. We have already developed and tested a 3-hour “playshop” on Solving Your Ultimate Destiny Success Puzzle Playshop, have plans for similar playshops for all 14 initial titles and an all-day “Solving Your Ultimate Destiny game Planning Playshop”.
Internet Video Broadcast Network. Through VM Direct and Hello World, we have the capacity to produce, broadcast and archive videos of all of our programs. We will use the same technology to develop the facilitator’s training programs for our Empower MentorsTM and Successful Living CoachesTM.
Earn While You Learn. We have developed several ways for our readers, members and customers to “earn while they learn” featuring dozens of affiliate marketing programs. Some of those are ours and most of them are from our strategic alliance partners and featured resource providers.
Ultimate Fundraising Programs. We have developed what we refer to as the “ultimate fundraising program” that enables us to donate up to 100% of the sale of our books and products back to any non-profit organization that generates a sale to their members.
Pay It Forward and Pay What It’s Worth to You. We have also developed two innovative marketing campaigns: “pay it forward” and “pay what it’s worth to you”. Pay It Forward will encourage customers to make a scholarship donation to help others (especially youth) have access to training programs they might otherwise not be able to afford. “Pay What it’s Worth” will enable anyone to try out our programs and make a donation later for what they feel it was worth to them personally.
News Releases. We have successfully used PRWeb to issue news release to drive traffic to our sites and generate interest and sales. Here a couple of examples: http://www.prweb.com/releases/bigseminar/armandmorin/prweb1248294.htm and http://www.prweb.com/releases/2007/02/prweb503945.htm
Social Networking We are taking advantage of resources such as Facebook, Twitter, MySpace, etc.
This has been just an initial list of some of the 101 ways and resources that the Ultimate Destiny team has been preparing for years to ensure the ultimate success of our publications, programs and organizations. A few more examples are provided in the Strategic Marketing Matrix for our initial print book, Solving Your Ultimate Destiny Success Puzzle.
Please use the comment function or the Contact Form below to share your feedback and recommendations of additional ways and resources for enhancing the ultimate success in publishing and marketing a book. Thank you!
