Market Analysis and Marketing Plan:
This book is the core book in a series of 12 related titles and is targeted to adult individuals who are seriously interested in personal growth and development, transformation of consciousness, and abundant living. While there have been a number of books written on the topic of destiny, Solving Your Ultimate Destiny Success Puzzle is the most comprehensive. It is certainly the most integrated and interactive book for facilitating personal discovery, and is unique in its ability to the foster the creation of personal vision, individual goals, and the support needed for planning and unfolding that vision and goals.
In today’s book market, the Internet is the foundation structure supporting millions of people who are looking for information. Our marketing platform has been developed as an extensive network of online quizzes, personal assessment instruments, blogs, and websites designed to deliver information on personal and spiritual development, and this book is our foundation piece.
In addition, we are developing teleseminars, webinars, live seminars, and workshops based on the contents of Solving Your Ultimate Destiny Success Puzzle and the entire line of Ultimate Destiny books. Not only this book, but all related and supporting eBooks, teleseminars, workshops, and other support services will be marketed and distributed through our 200 integrated and interactive websites.
To build a customer base, we have created a membership program that is designed to attract the 150 million people in the U.S. and Europe who are intensely interested in spiritual and personal development, a new basis for relationships and business, and who want to be involved in creating a new and better way of life. Those who sign up for membership will receive a copy of Solving Your Ultimate Destiny Success Puzzle, and since they are signing up through an Internet site, this will allow us to build a large database of Opt-in email addresses through which we can continue to market the book and related books.
We have created the Ultimate Destiny Hall of Fame Award that will include copies of the book as well. The Hall of Fame award program is one in which best-selling authors, trainers, and model citizens are nominated by the public. Winners are given an impressive plaque that honors them, and they are then invited to contribute content to the Ultimate Destiny Success System, leading to additional books and materials.
We are also working to put together a network of local, non-profit Empowerment Resource Centers to nurture and support communities and local living economies, and through which we will disseminate Empowerment Training Mentoring Systems, which include Solving Your Ultimate Destiny Success Puzzle.
We have created an additional program called Expanding the Circle of Success to foster self-help, empowerment, and capacity building and in conjunction with this are developing relationships with United Way, Community Development Corporations, Urban Leagues, Public Housing Authorities, and youth social service agencies.
